Last week the NYT published an articledescribing how the carrot industry has recently launched a 25 million dollar advertising campaign to try to convince people to consume carrots like junk food. I remain unconvinced that this is a wise or effective move. Why? Well, let’s take a look at some of the quotes and objections from the article.
1) “There is nothing you can say that will get people to eat more veggies,” said Harry Balzer, the chief industry analyst for the NPD Group, a market research company.
2) “The moment you have something fresh you have to schedule your life around using it,” Mr. Balzer said.
3) In the wrong hands, vegetables can taste terrible. And compared with a lot of food at the supermarket, they’re a relatively expensive way to fill a belly.
4) “Before we want health, we want taste, we want convenience and we want low cost,” Mr. Balzer said.
5) Melissa MacBride, a busy Manhattan resident who works for a pharmaceuticals company, would eat more vegetables if they weren’t in her words, “a pain.” “An apple you can just grab,” she said. “But what am I going to do, put a piece of kale in my purse?”
6) “It’s just like any other bad habit,” he said. “Part of it is just that vegetables are a little intimidating. I’m not afraid of zucchinis, but I just don’t know how to cook them.”
7) “Eating vegetables is a lot less fun than eating flavor-blasted Doritos,” said Marcia Mogelonsly, a senior analyst for Mintel, a global marketing firm. “You will always have to fight that.”
So according to these folks, some of the limitations to vegetable consumption include: shelf life, taste, cost, convenience, knowledge of preparation, and fun/enjoyment. Would you agree? What do you think limits the inclusion of vegetables into people’s diets? What do you think would encourage people to eat more vegetables?