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THIS DOESN'T MAKE SENSE
Jan 7

MARION NESTLE WEIGHS IN ON “SQUEEZABLE FRUIT”

HAPPY NEW YEAR!
Jan 4

No, it’s not what you might think – we’re not talking about squeezing an avocado to tell how ripe it is, we’re talking about new products from Pepsico called Tropolis Squeezable Fruit.

Here is a passage from the company’s press release:

“With challenges in mind that moms and kids face when it comes to consuming enough fruits and vegetables, Tropicana worked with moms, kids and health experts including dietitians and pediatricians to develop this healthy, delicious, lunchbox and grab-and-go snack. Price, availability and convenience are the three main barriers for moms when it comes to squeezing fruits and vegetables into everyday routines, leaving Americans, including children, short on the five to 13 fruit and vegetable servings recommended for everyday consumption.”

We can agree that price, availability, and convenience are three main barriers for people when it comes to fruit and vegetable consumption; however, like Nestle, we question the value of this new “drinkified snack” or “snackified beverage” (Note: I am not making these terms up, they come from the CEO of Pepsico herself).

This is how Nestle breaks it down:

There are 3 flavors: grape, cherry, and apple. The ingredients of each are below.

Grape World: apple puree, filtered water, banana puree concentrate, maltodextrin, grape juice concentrate, apple juice concentrate, lemon juice concentrate, natural flavor, and vitamin C.

Cherry World: apple puree, filtered water, banana puree concentrate, maltodextrin, apple juice concentrate, cherry juice concentrate, lemon juice concentrate, natural flavor, and vitamin C.

Apple World: apple puree, filtered water, banana puree concentrate, maltodextrin, apple juice concentrate, lemon juice concentrate, natural flavor, and vitamin C.

Notice any similarities?

Nestle concludes that this stuff is no more than watery apple and banana sauce, artificially thickened, sweetened with fruit sugars, flavored with additives, and with added vitamin C. We agree. These products appear to offer a lot of concentrated sugars with very little diversity of ingredients.

Hmm, you know what are also widely available at relatively low prices and are pretty convenient to carry and eat? Right, apples and bananas.

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