Welcome to Dan's Plan 3.0!
Dan's Plan

Our Team

Dan Pardi, MS, CEO

Dan is an entrepreneur and researcher whose life’s work is centered on how to facilitate health behaviors in others. He is the developer of Loop Model to Sustain Health Behaviors to help people live a healthy lifestyle in a modern world. He does research with the Psychiatry and Behavioral Sciences Department at Stanford, and the Departments of Neurology and Endocrinology at Leiden University in the Netherlands. His current research looks at how sleep influences decision making (publications). Dan also works with Naval Special Warfare to help the most elite fighters in the world maintain vigilant performance in both combat and non-combat conditions. Formerly, Dan served as Board Chairman of the Investigator Initiated Sponsored Research Association, a global non-profit aimed to promote best practices in the arena of academic research grants. Early in his career, he served as a Division 1 Strength and Conditioning Coach where he designed year-round training protocols for 13 different athletic teams. Follow him @dansplanhealth.


Monica Parodi, RD, MS

Monica believes in the power of integrating real food and nutrition with sleep and physical activity to attain optimal health. She is a Registered Dietitian with a Summa Cum Laude Masters of Science in Nutrition. She works as a clinical dietitian as a primary care provider. She has also had experience working with dietitians in the media writing for magazines, utilizing marketing strategies in grocery stores, consulting in private practice, and in hospital acute care settings. She is on a quest to support local and sustainable quality foods, and enjoys experimenting with new recipes. She is an avid athlete, Crossfit enthusiast, and former marathon runner.

Vladi Shunterov

Vladi is a Technology Advisor and an award-winning clean tech pinoeer. He earned a BA degree with High Honors in Computer Science and Environmental Studies from Oberlin College, where he published a seminal paper on using real-time feedback and competitive behavior to drive significant behavior change among building occupants, showing that one can reduce electricity consumption in commercial buildings by as much as 55% simply by changing the behavior people. In 2005 he co-founded Lucid, a clean-tech software company, where he serves as the CTO and board member and has since helped grow Lucid to 25 employees and reach break-even. Today Lucid serves over 220 large commercial customers, including 8 out of the 8 ivy league universities, 100+ of the nation's top colleges and universities and companies like Google with multi-national deployments of the Building Dashboard technology.  A recipient of prestigious national and internatinal awards, including from the U.S. EPA, the CA State Assembly and the California Clean Tech Open, he has multiple publications in the domain of feedback-driven behavior change and approved patents in the area. Vladi works closely with the research team at Dan's Plan to help define, develop and deliver a scalable, intuitive and effective cloud-based product. Vladi's expertise in integration with realtime feedback devices, cloud-based services and the associated challenges with processing large amounts of data guides architecture and product decisions at Dan's Plan.

Erik Svenson

Prior to founding this company, Erik worked for over ten years in finance. He spent two years as an Investment Banker and then worked for two insurance companies, managing investments totaling over $3 billion in the food and beverage industry. Early in his career, Erik worked in both business and strategic development for a bioinformatics start-up. He graduated from Stanford University with a BA in Psychology and a minor in Economics. He also completed the CFA program. Erik shares the record for the longest touchdown pass in American Football history (99 yards in high school – probably tied with hundreds of others). 


Stephan Guyenet, PhD

Stephan is an author and research. He did his postdoctoral research in obesity at the University of Washington.  He has a long-standing interest in health and nutrition, including how human evolutionary history can inform today’s diet and lifestyle choices.  His current research focuses on the role of the brain in obesity and metabolism.  Stephan has presented his research at a number of professional and lay science conferences, including the American Diabetes Association, the American Society of Human Genetics, the Ancestral Health Symposium, and TEDx Harvard Law.  He is a published author in a number of peer-reviewed scientific journals, and the sole author of the diet-health weblog Whole Health Source.  He received a B.S. in biochemistry from the University of Virginia, and a Ph.D. in neurobiology from the University of Washington.