The NYT is writing about food labeling again and how it seems that products from cereal to yogurt to juice are including claims on their packaging regarding how their product (which is usually packed with sugar) is gonna make your baby smarter or make you poop faster.
These labels tend to bother me as a consumer and as a scientist. It is misleading and unethical to lead people to believe that rice krispies will boost your immunity or that frosted mini wheats will make your kid ace an exam. Moreover, these types of claims often appear on “foods” that have been so processed and refined that I sometimes cannot even tell what they are actually made up of anymore.
As a result, I offer the labels above (which can be printed on Avery US Letter 5160 label paper – wink, wink). They read, “Humans have been on this earth for thousands of years. It is likely that early humans would not have even recognized this product as food.” I consider these labels appropriate for highly processed or refined foods making outrageous health claims. Feel free to use as you see fit.